Meta CEO Mark Zuckerberg announced sweeping changes to the company's content moderation policies, including an end to third-party fact-checking and a newfound leniency towards free speech.
Courtney Werpy notes that brands feel "less powerful" in the current climate, struggling with the balance of participation versus protest in a politically charged environment.
Shamsul Chowdhury highlights a shift in advertiser sentiment, pointing out that what used to be viewed as unsafe space has now become more acceptable for brands.
Despite some contemplation of boycott, Meta's unmatched ad scale keeps most brands tethered to the platform, making them reluctant to pull back on advertising.
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