"Protect premium or paywalled content: Keep subscriber-only text, tables, and media out of previews while the page stays discoverable and eligible for inclusion in search and AI-powered experiences. Manage brand reputation: Exclude comments and volatile reviews from previews to keep messaging on-brand. Remove legal boilerplate from previews: Hide disclaimers, licensing, and cookie notices so snippets focus on value. Suppress outdated or irrelevant sections: Hide legacy notices and expired promotions to prevent stale summaries."
"Yes, Google supports this, on some level, for a long time but not yet to the extent that Bing now does. Especially for paywalled content in this AI World. Bing is allowing partial access and dynamically adjusting how much is shared. This also allows SEOs to do things like A/B testing and more nuanced content exposure strategies. Great, thanks Glenn. Supporting that in Search and AI opens up new possibilities, especially for paywalled content in the AI era."
Bing Search now supports the data-nosnippet HTML attribute, enabling selective hiding of page sections from search and AI previews while keeping pages indexable. The capability permits partial access to paywalled or subscriber-only content and dynamic adjustment of what is shared in previews. Use cases include protecting premium content, excluding comments or volatile reviews, removing legal boilerplate from snippets, suppressing outdated notices and promotions, excluding sponsored content, and stabilizing A/B tests by hiding variant copy. Existing directives like noindex, nosnippet, max-snippet, max-image-preview, and max-video-preview remain available to limit preview content.
Read at Search Engine Roundtable
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