Best Domain Services for Small Businesses this year

"When people talk about domain services, they typically mean one of two things: domain registration (buying and managing web addresses like yourbusiness.com) or managed domain infrastructure (enterprise identity services like Microsoft Entra Domain Services). For small businesses and nonprofits, the first category matters most. A domain registrar is an ICANN-accredited company authorized to register and manage domain names on your behalf."

"Why does this matter for marketing? A custom domain is the foundation of your brand online. When you send newsletters or automated campaigns from an address like [e-mail] instead of a generic Gmail address, you build trust. Your domain name appears in every email you send, every landing page you create, and every sign-up form you embed on your site."

Domain services include domain registration (buying and managing web addresses) and managed domain infrastructure like enterprise identity services; small businesses and nonprofits primarily need registration. A domain registrar is an ICANN-accredited company that registers and manages domain names for customers, with examples such as Cloudflare Registrar, Namecheap, and Porkbun acting as intermediaries with registries like Verisign and Public Interest Registry. A custom domain supports marketing by building trust when used in email senders, landing pages, and embedded sign-up forms and by affecting deliverability and brand perception. With over 370 million registrations globally as of 2025, choosing a stable provider early avoids migrations and influences renewal costs, security options, and integration with marketing platforms. Prioritize transparent pricing, free WHOIS privacy protection, and DNS reliability.

Read at VerticalResponse