Scammers are infiltrating Google search results through a tactic known as SEO poisoning, where they fill fake websites with keywords to rank higher in search results. This especially endangers users during emergencies when urgent assistance is required, as many consumers may not take the time to verify the contact number against official business websites. Cybersecurity experts warn that these scams can lead to unauthorized access to personal data, as fake customer service representatives may coax individuals into sharing sensitive information, making it essential for consumers to verify numbers before calling.
Here's a critical point: scammers exploit Google search results, employing SEO poisoning tactics to present illegitimate numbers as legitimate, preying on urgent consumer needs.
Truman Kain emphasized that scammers inflate their website's relevance through deceptive SEO practices, allowing them to mislead users who rely on quick searches for assistance.
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