Amazon's new Retail Ad Service empowers other retailers to create tailored ad campaigns on their sites, leveraging Amazon's advanced technology and data-driven insights.
With the launch of the Amazon Retail Ad Service, smaller retailers can now simplify online advertising efforts without needing extensive ad tech infrastructure, directly accessing profitable markets.
Retailers participating in this beta program, such as iHerb and Oriental Trading Company, will have the ability to manage their ad campaigns more effectively, customizing various ad features.
This service enhances the existing competitive landscape for retail media networks, making it easier for traditional retailers to tap into sophisticated advertising technology that was previously complex.
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