"51% of content and creative professionals in the UK and US reported using AI to enhance their content production processes, making it the leading method for improvement."
"The survey indicates that AI is prioritized over cross-team collaboration and performance measurement, which were reported at 41% and 38% respectively."
"Teams are encouraged to use the survey results to benchmark their own improvement priorities and to identify where AI can fit into their workflows."
"The data was collected from 434 professionals in an online survey conducted in November 2025, as part of a report by Canto and Ascend2."
A survey conducted in November 2025 revealed that 51% of content and creative professionals in the UK and US utilize AI to accelerate creation, tagging, or organization. This method is the most favored for improving content production, outpacing cross-team collaboration at 41% and performance measurement at 38%. The findings suggest that teams are focusing their production investments on AI, which can be benchmarked against other improvement priorities. The data comes from a January 2026 report by Canto and Ascend2, based on responses from 434 professionals.
#ai-in-content-production #creative-professionals #content-strategy #survey-results #digital-content-trends
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