Ad of the Day: Trainline's Metro cover wrap takes aim at overcharging ticket machines
Briefly

Using the BBC and Which? as references, it claims that commuters are, on average, paying 52% more than the equivalent ticket available on Trainline.
The print ad, by Mother, gives a ticket machine a menacing persona, calling it 'Sticky Fingers' and claiming the 800lbs metal dispenser is now on the run after being outed for swindling people out of money.
Read at The Drum
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