Ad costs stay low when few advertisers compete in a new auction. Early bidding can secure placements at lower cost before larger budgets shift to the platform. Run a small test campaign using the best converting offer and bid near the low end, then measure the true value of each click. Match offers to question-led intent by building ads that answer the specific problem a user is asking, such as cutting software costs or comparing options. Set up conversion tracking on landing pages and tag campaigns by source so each click’s outcome can be measured. Use small experiments and compare ChatGPT click value against Google or Meta to guide scaling and bidding decisions.
"Ad prices work on supply and demand. When few advertisers compete for the same attention, the cost per click stays low. ChatGPT's ad auction is new, which means the bidders who would normally push prices up have not arrived yet. You can win placements today for a fraction of what they will cost once enterprise budgets shift across."
"Set up a small test campaign this week. Pick your single best-converting offer, the one you already know turns clicks into customers on Google or Meta, and run it inside ChatGPT at the lower end of the bid range. Track what a click is actually worth to you. When you have that number, you can scale."
"People come to ChatGPT mid-decision. They are not scrolling for entertainment the way they do on social platforms. They are asking how to solve a specific problem, which products to compare, what to do next. That gives a click on ChatGPT a different quality from a click on a feed, and it favours offers that answer a question directly."
"The reason brands eventually flood a platform is proof. Once advertisers can measure that a click turns into a sale, money pours in. You can get ahead of that by setting up tracking, so every click you buy teaches you something the latecomers will pay consultants to learn. Install proper conversion tracking on your landing pages and tag every campaign by source."
Read at Forbes
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