"You're posting consistently on LinkedIn. Your follower count keeps climbing. But your calendar stays empty instead of being full of discovery calls, and your career feels stuck in neutral. The disconnect between audience size and actual clients is the most frustrating part of building a brand and business online. Most professionals, including coaches and consultants, think more followers automatically means more clients. But there's a problem."
"Open any coach, consultant or service provider's LinkedIn profile right now. You'll find vague headline and bio descriptions like "I help leaders unlock their potential" or "Empowering entrepreneurs to achieve success." These meaningless phrases could describe any coach on the planet. They mean your followers can't picture what working with you looks like. Change this now. Use your headline to get specific about your service or process."
Posting consistently and gaining LinkedIn followers often fails to produce clients because followers lack a clear path from content to services. Vague headlines and bios prevent prospects from visualizing what working with the professional looks like. Generic phrases like "I help leaders unlock their potential" leave buyers uncertain about outcomes and processes. Profiles should specify services, timelines, and concrete results so readers can picture sessions and end-state benefits. Replacing buzzwords with concrete offers and clear messaging enables prospects to connect posts about challenges to paid solutions.
Read at Forbes
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