"The biggest challenge facing Americans right now is the cost-of-living crisis, according to Statista's recent Consumer Insights Survey. The poll, conducted in June and July 2025, revealed that 49% of U.S. adults said that the high cost of living was one of the biggest challenges they currently face. Despite inflation cooling, prices have remained high, with Statista noting that, even with inflation cooling down, it leaves a legacy of high prices."
"Specific categories have seen steep price increases: Food prices up by 25% Rent up by 27% Transportation up by 28% But the average American income has not caught up with the surge in costs. Statista analysts note that wages have only grown 21.8% since January 2021, which means that most people are much worse off than they were five years ago."
Statista's Consumer Insights Survey found 49% of U.S. adults identify the high cost of living as a major current challenge. Food prices rose about 25%, rent about 27%, and transportation about 28%, while wages have increased only 21.8% since January 2021. Many households are therefore worse off than five years ago. In response, a growing number of professionals — including sales reps, managers, coaches, real estate agents, and IT consultants — are turning to online writing for additional income. Successful monetization often relies on a clear niche, basic equipment, and repurposing content across platforms.
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