"If you've made a purchase from a small business before, you could leave them a positive review on Google and other third-party platforms like Feefo or Trustpilot. Even sending them an email or a message on social media that they can screenshot and use in their marketing can be incredibly helpful - to both the business and the potential customers doing research before purchase."
"It may seem trivial, but taking a second to like a small business's post on social media may help their business reach new people. Sprout Social reports that a highly engaged post signals that the content is resonating with the audience, which helps to boost visibility through the algorithm. This means that contributing likes, comments, shares, video views, and saving a small business"
Small businesses face challenges in 2025 including tariffs, a government shutdown, and shifts in consumer behavior that reduce discretionary spending. Small businesses remain economically important, employing nearly half of the U.S. workforce and representing 43.5% of GDP. Non-financial support can meaningfully help local businesses. Leaving positive online reviews on platforms such as Google, Feefo, or Trustpilot builds trust; 93% of consumers read reviews and about 53% trust them like personal recommendations. Engaging with business posts through likes, comments, shares, and saves increases visibility via social algorithms and can attract new customers.
Read at Forbes
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