"“Our goal is to meet consumers at key touchpoints-from social media to streaming platforms and beyond.” This comprehensive approach includes trade advertising, social influencer partnerships, recipe development, video content, and CTV advertising to drive in-store traffic."
"The Michigan Asparagus Advisory Board is rolling out an extensive, multi-channel marketing campaign designed to connect with consumers at various touchpoints. This year’s season promises to be particularly special, driven by innovative marketing strategies aimed at elevating awareness and encouraging seasonal purchases."
"In a world increasingly driven by visuals and interactive content, MAAB's enhanced social media strategy focuses on delivering engaging posts that include fun facts about asparagus and its health benefits, cooking tips and tricks from chefs and nutritionists, giveaways to encourage consumer participation, and informative videos that demonstrate how to prepare asparagus in various dishes."
"This comprehensive approach includes: Trade Advertising: Leveraging traditional media to reach established markets. Social Influencer Partnerships: Engaging lifestyle influencers across categories like health, family, and food. Recipe Development: Showcasing the versatility of Michigan asparagus through new and exciting recipes. Video Content: Creating engaging visual content to capture the attention of younger demographics. CTV Advertising: Utilizing connected TV advertising to drive in-store traffic."
Michigan’s 2026 asparagus harvest is underway, with growers preparing to offer fresh, locally grown spears to consumers. The Michigan Asparagus Advisory Board is launching a multi-channel marketing campaign to reach people across multiple touchpoints. The plan includes trade advertising, social influencer partnerships, recipe development, video content, and connected TV advertising to drive in-store traffic. The social media strategy emphasizes engaging posts featuring fun facts and health benefits, cooking tips from chefs and nutritionists, giveaways, and informative videos showing how to prepare asparagus in different dishes. The overall goal is to promote Michigan asparagus while building consumer engagement and community around seasonal eating.
Read at Food & Beverage Magazine
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