URL shorteners can make your content look professional by reducing cluttered, long URLs, providing clean, trackable links that are effective for social media and marketing campaigns.
Buffer, as a social media management tool, offers a built-in link shortener that automatically converts long URLs into manageable links, saving time during the posting process.
By using Buffer, you can set up UTM parameters automatically to track social media traffic, enhancing your ability to analyze marketing performance and reach.
The ability to customize UTM parameters in Buffer allows marketers to tailor their campaign tracking specifically, giving them better insights into their audience engagement.
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