Quentin Ruiz-Esparza, director of digital product strategy at Duke Learning Innovation and Lifetime Education (LILE), emphasizes a customer-driven approach to digital education. His role involves collaborating on strategic planning, market research, and learning experience design in partnership with Duke's academic units. The aim is to create engaging, inclusive courses tailored to learner needs. Ruiz-Esparza is currently leading initiatives in sustainability education, working alongside other campus departments to establish a nondegree portfolio aimed at professionals across different industries.
My role as a product strategist is a unique and new position within LILE. It reflects LILE's intention to recenter Duke's digital education portfolio on a customer-driven strategy.
This includes defining their learner audience, crafting a learner-centered value proposition and identifying the right program type.
I am working with two campus partners—the Office of Climate and Sustainability and the Nicholas School of the Environment—to develop a nondegree portfolio strategy for sustainability education.
I oversee a learning experience (LX) design team that collaborates with Duke faculty. Together, the LX design team and faculty create high-quality, inclusive and engaging courses.
#higher-education #digital-learning #sustainability-education #educational-strategy #learning-experience-design
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