Despite advancements in AI and immersive technologies, training videos continue to be essential for effective learning. They facilitate skill development through storytelling and non-verbal cues that are challenging to convey through text alone. To maximize the effectiveness of training videos, creators should focus on learner needs, apply instructional principles, and emphasize clarity and relevance. Mayer's Multimedia Principles guide the content design process, ensuring that videos are engaging and easy to understand, fostering a better learning experience.
Video is still one of the most effective ways to teach new skills, deliver consistent messaging, and reach a distributed workforce.
The real challenge isn't whether to use video, but how to use it in a way that's learner-centric, purpose-driven, and designed for action.
Creating effective training videos is as much art as science. It's not about flashy animations or expensive equipment but about clarity, relevance, and intentionality.
Mayer's work is foundational in instructional video design, focusing on principles like coherence, contiguity, and personalization to enhance learning.
#training-videos #instructional-design #learning-techniques #mayers-principles #workforce-development
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