The popularity of 'day-in-the-life' TikTok content is surging among exam students, exemplified by creators like Ella Martin and Ryan Dolan. Ella, who is already set for college, shares her studying journey, monetized through her role as a brand ambassador for Simple Study. She finds motivation in documenting her routine. In contrast, Ryan, aiming for law school, initially faced skepticism but eventually turned his TikTok into a viable income source, demonstrating how such content not only engages viewers but also provides financial incentives for students during exam preparations.
"I got a message from them about four weeks ago asking would I be interested in doing one video for them and I said absolutely. I was earning commission off however many people used [my discount] code."
"It was quite nerve-racking, I won't lie. I didn't know what the perception was going to be at the start... But people started to realise, 'oh, Ryan's able to put up a TikTok in the evening and he makes as much money as I'm making [at a part-time job] over the weekend.'"
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