The U.S. Justice Department argues that Alphabet Inc.'s Google engages in anticompetitive practices that distort competition in the $677 billion display advertising market, challenging its market dominance.
Google's defense centers on the claim that its advertising practices benefit consumers by providing more relevant ads, but the DOJ asserts that competition is being severely undermined.
Following a previous court ruling that found Google illegally dominates online search, this new case represents a significant escalation in the government's efforts to regulate Big Tech.
The outcome of this legal battle could have far-reaching implications for the future of digital advertising and the competitive landscape that many companies operate within.
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