A ban would likely push a significant number of consumers who've discovered their passion for reading on this platform to seek alternative online spaces for community, book recommendations and to engage with other readers,
Since the rise of #BookTok in 2020, bookstores like Barnes & Noble have seen a 14% increase in sales.
These platforms have smaller communities compared to TikTok, "but are great ways to diversify and test new audiences."
YouTube and Instagram have attractive tools for creators or community members of #FragranceTok and #BookTok... Stories offer interactive features like polls and Q&As.
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