Stop Hiding Your Business Problems: Why Transparency Could Be Your Best Marketing Tool (2024) - Shopify
Briefly

Elavi's journey began as a response to the need for low-sugar, high-protein snack options that satisfy sweet cravings without health drawbacks. Founders Michelle Razavi and Nikki Elliott created a community-driven brand that values quality and customer connection.
When faced with a critical production mishap, Elavi's approach was not to shy away from transparency. Instead, Michelle Razavi chose to openly communicate with customers, demonstrating integrity and building trust during a tense moment for the brand.
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