According to a recent report by Nielsen, 88 percent of consumers trust word-of-mouth recommendations over other forms of advertising.
Product communities are typically run by a company that offers a given product and serve as a way to capture new customers, as well as provide support to existing customers.
Communities are a great channel for driving product adoption because they can be used to drive word-of-mouth throughout the entire product adoption lifecycle.
[
add
]
[
|
|
...
]