Learn how this restaurant is using Messenger orders to keep in touch with local customers

"Unlike consumers in big cities, the Crêperie clientele are not used to deliveries. I had to come up with a concept that is different from other restaurants: a Galette that is made out of quality ingredients, easy to consume on the go and at a reasonable price."

"I found that the easiest way was to post menus and delivery information on Facebook, and direct customers to Messenger. They order their crêpes there, and we deliver them up to 20km by car. This way I can be efficient, and clients are satisfied because it's easy for them to order."

"I see Crêperie La Bretonne as part of a chain: I want to support local businesses by buying ingredients, including cheese from a local producer and drinks from Breton craft breweries and cider makers. On the other hand, I want to offer the best experience and service for my customers."

Crêperie La Bretonne faced closure during the COVID-19 pandemic after operating for less than 18 months, losing approximately €50,000 in turnover. The owner, Fabien Queffelec, transformed this challenge by developing a delivery service concept previously conceived but underdeveloped. Recognizing that rural customers were unfamiliar with restaurant deliveries, he created a differentiated offering featuring quality galettes designed for convenient consumption at reasonable prices. The business model utilizes Facebook and Messenger for orders, with deliveries extending up to 20km by car. Community support proved crucial, built through genuine customer relationships and creative promotional campaigns. Queffelec prioritizes sourcing from local producers, including cheese and beverages from Breton craft makers, while continuing to expand service offerings to meet evolving customer needs.

Read at Thedrum