"Terms such as 'Chad', 'alpha male', and 'high-value man' have migrated from incel communities into mainstream culture, repackaged as self-improvement and dating advice."
"The language associated with incels, once considered dehumanizing, has seeped into various aspects of social media, influencing how dating is perceived and discussed."
Terms like 'alpha', 'Chad', and 'high value' have transitioned from incel forums to mainstream dating culture. Initially confined to misogynistic spaces, these terms gained visibility after incidents linked to incels. Despite bans on specific forums, the language persisted, permeating fitness, dating advice, and self-help content. Research indicates that social media and gaming have played significant roles in spreading this vocabulary, reflecting a troubling shift in societal attitudes towards dating and relationships.
Read at Mashable
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