Organizations are increasingly recognizing the power of storytelling in driving social change, leading to a demand for methods to measure narrative change. This article discusses the complexities of evaluating narrative efforts amidst the intricate nature of social change work. It offers a framework created by experts to evaluate how stories influence beliefs and behaviors. Emphasizing flexibility, the article encourages organizations across various sectors to adapt the framework to their initiatives, fostering experimentation in narrative-focused strategies for greater social impact.
Measuring narrative change allows organizations to assess if their storytelling efforts affect beliefs, behaviors, and cultural attitudes necessary for social progress.
Social change work is inherently complex and often non-linear, making it challenging to trace the specific impact of any one narrative.
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