Council Post: Five Mistakes CEOs Make On Social Media-And How To Avoid Them
Briefly

"While it's understandable that many CEOs may dislike social media or view it as outside their realm, these feelings cannot dictate their engagement. If they want to connect authentically, they must ‘step into the spotlight.’"
"A corporate account offers a foundation, yet it’s not enough. Social media thrives on personal connections—people need to see the human side of leadership, rather than merely corporate branding."
Read at Forbes
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