"You should be wanting to get yourself recognized on as many platforms as possible," said creator Abby Fridman, highlighting the importance of scaling an audience, which can lead to brand partnerships or sales.
Diversifying content is essential as platforms can come and go, like Vine, or change significantly, as seen with X (formerly Twitter). Creators must provide value across multiple platforms.
The uncertainty surrounding TikTok's ban has prompted creators to diversify their content, moving to new platforms to maintain and grow their communities.
It's not yet clear how the TikTok ban will affect users, creators, or brands, but many are proactively connecting with their audiences on different platforms.
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