Dr. Joseph Millum argues in his article that telling children Santa is real is 'unethical', as it manipulates them and breaches their trust.
Millum emphasizes that while there are worse parenting choices, he suggests a magical Christmas can be achieved while acknowledging that Santa is imaginary.
The dilemma for parents lies in whether to 'practice what you preach' or to maintain the Santa myth, despite the ethical implications.
A 1994 study found children typically learn the truth about Santa around age seven, and most reacted positively, while parents felt predominantly sad.
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