The Plastic Pollution Coalition has filed a lawsuit against Fiji water, alleging that the brand misrepresents its bottled water by failing to disclose harmful substances like microplastics and bisphenol-A (BPA). These chemicals are linked to serious health issues, prompting the coalition to challenge Fiji's marketing as 'naturally preserved'. Additionally, research indicates that bottled water in general often contains high levels of nanoplastics, which adds to the growing concerns about plastic pollution associated with Fiji's large-scale production and distribution of bottled water.
The lawsuit filed by the Plastic Pollution Coalition against Fiji claims the brand misled consumers about toxic chemicals in its bottled water, raising health concerns.
Researchers found that an average liter of bottled water can contain over 240,000 nanoplastics, prompting concerns about the safety of Fiji's product.
The Plastic Pollution Coalition criticizes Fiji for marketing itself as 'preserved naturally' while failing to disclose the risks associated with undisclosed microplastics and BPA.
Fiji water, owned by The Wonderful Company, is noted for its massive production and contribution to plastic pollution, with claims of limited recycling efficacy.
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