"We all need to close ranks, and we need to reclaim October," Michelle said. The movement seeks to redefine breast cancer advocacy beyond superficial marketing.
Advocates are increasingly calling out 'pinkwashing' and urging a shift from traditional campaigns that often favor products over the actual experiences of patients.
Reclaim October aims to educate the public on living with breast cancer, fund research, and empower patients not through marketing, but through real advocacy.
'Simply raising awareness is not enough,' Michelle emphasizes, highlighting the need for a real impact on cancer research and genuine support for patients.
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