Scientists have reportedly discovered a new color named 'olo' using a method that involves firing laser pulses into participants' eyes, stimulating retina cells to expand color perception. While described as a shade of blue-green that resembles a vibrant mint green, researchers emphasize that 'olo' cannot be represented visually in traditional media. Both Ren Ng and Austin Roorda from various universities express the challenges in conveying the experience of this unprecedented color, highlighting its saturation and unique visual signal beyond human perception.
Ren Ng, an electrical engineer at the University of California, Berkeley, explained, "We predicted from the beginning that it would look like an unprecedented colour signal but we didn't know what the brain would do with it. It was jaw-dropping. It's incredibly saturated."
Austin Roorda, a professor of optometry and vision science, stated, "There is no way to convey that colour in an article or on a monitor. The whole point is that this is not the colour we see, it's just not."
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