Prada's Space-Age Bid for the Most Elusive Sporting Trophy in History
Briefly

"For Patrizio Bertelli, Chairman of the board of Prada and himself a passionate sailor, it's been a long road since the first Luna Rossa race team was announced in 1997. Five campaigns to challenge for the cup have seen Prada race off against the holders twice, most recently in 2021. But like the Brits, they have never won the Auld Mug, as the trophy is known."
"It's the difficulty of winning it that makes the America's Cup so fascinating, he says. It's unique—a difficult, complex challenge. It involves building a group of highly specialized people coming from different fields, capable of working together harmoniously for months with very intense rhythms."
"For almost all of its history, the America's Cup was, by its nature, closed off to the greater public. Races were generally held a good way from shore and were stately in pace, though not without their occasional upsets. But in 2012, everything changed with the debut of foiling."
"Foiling is the use of advanced physics to allow keelless sailboats to fly on carbon fiber foils above the waves. Think of a sailboat as a vertical airplane wing. Wind over the sail creates thrust. But the water creates drag. The foils, however, create less drag and allow the boat to glide above the water."
Read at www.esquire.com
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