Norway is shying away from tourism here's what other countries could learn | Shazia Majid
Briefly

In Norway, nature is a national obsession, with children taught to enjoy the outdoors in all weather. Families often venture out dressed for the conditions, reinforcing a close bond with the environment.
Tourism in Norway surged recently, particularly in Lofoten, but locals are wary of oversaturation. Rather than promote mass tourism, they prefer to safeguard their natural landscapes, reflecting a deep-rooted appreciation for the environment.
Norway boasts astonishing landscapes, from the midnight sun of summer to the northern lights of winter. However, amidst growing visitor numbers, there's a nuanced approach regarding tourism development rooted in protecting the natural charm.
Despite the increase in tourists, Norway’s approach is to deter further influx by cutting advertising budgets and downplaying promotional activities, emphasizing a desire to maintain the integrity of their natural surroundings.
Read at www.theguardian.com
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