Happy New Year! (If You're a Martian)
Briefly

The choice of November 12 as the new year for Mars symbolizes our desire for order in timekeeping, reflecting human needs similar to Earth's systems.
While Earth relies on the Gregorian calendar that dates back to the Roman Empire, the Martian calendar system adapts to different astronomical cycles and choices.
A simple, organized system would be ideal when marking time cycles, but gravitational forces and other factors complicate establishing a consistent starting point.
In contrast to the Earth’s leap year system, Mars dominates an area of timekeeping dependent on its unique rotational and orbital characteristics.
Read at www.scientificamerican.com
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