Google's recent agreement with the startup Holocene to capture carbon at $100 per ton could significantly lower industry costs and validate carbon removal technologies.
If Holocene can actually pull it off - take carbon dioxide out of the air at a price far lower than competitors charging $600 per ton - it could prove that carbon removal technologies are ready to help in the climate fight.
"We think it's a self-fulfilling prophecy. We need to all believe we can do it and work hard to do it," says Anca Timofte, cofounder of Holocene.
Since getting off the ground in 2022, Holocene already counts the US Department of Energy, Elon Musk's Xprize Carbon Removal, and Bill Gates' Breakthrough Energy among its funders.
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