"On the back it's just like, B12, Vitamin A'. I thought it was vitamins, Johnson later admitted to Variety. I didn't realize I was basically just overdosing on caffeine."
"Celsius bills itself as a workout supplement free of sugar and artificial preservatives. Drink one and, according to the label, you'll get an essential energy boost that accelerates metabolism and burns body fat."
"Skinny white cans of Celsius feature cheerful images of fresh fruit, graphics of people working out and the inspirational slogan 'Live Fit' with no mention of caffeine content on the front."
"If Red Bull is shorthand for Formula 1 racing teams and hard-partying college students, and Prime is associated with man-child YouTubers hawking caffeine to pubescent boys, Celsius hits with a different group - and Johnson may be its avatar."
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