Beyoncé's SirDavis whiskey, inspired by her family history and unique maturation processes, challenges category norms with a blend of rye, malt, and sherry casks.
Dr. Bill Lumsden described the whiskey's formulation as one that 'challenges the category norms and offers something new in the space,' emphasizing the unique profiles created.
Knowles-Carter expressed her desire to share the confidence and power that comes from quality whiskey, rooted in her family's moonshining legacy.
The bottle's striking design not only represents Knowles-Carter's Texas roots but also pays homage to her great-grandfather's legacy as a farmer and moonshiner.
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