The nonprofit sector is perceived as the most trusted institution in American society; however, trust is waning due to concerns over wealthy donors and government influence. The 'Trust in Nonprofits and Philanthropy' report reveals that 57 percent of Americans believe nonprofits will act rightly, significantly outpacing trust in small businesses, media, and government. This finding is particularly relevant given the rise of political polarization and actions by the Trump administration that targeted certain nonprofits. Continued trust hinges on transparency, accountability, and dedication to community service.
According to the report, 57 percent of Americans trust nonprofits to 'do what is right.' This far exceeds the level of trust in other institutions, including small business, the news media, and federal government.
In a time of deep polarization, Americans continue to place more trust in nonprofits than in any other sector. Preserving and strengthening trust means showing up with transparency, accountability, and a deep commitment to the communities we serve.
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