The number 18 is the numerical match for the Hebrew word chai, which means life. It's a common donation amount among Jews $18, $180, $1,800 or even $36 and other multiples.
Within a year, median gifts had risen to $180 from $100. That kind of boost can change the trajectory of a nonprofit over time if enough people increase their gifts.
Donor-advised funds like the ones Daffy administers and funds that investment companies and community foundations help individuals set up have a role to play in prompting people.
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