"Young people aren't just the leaders of tomorrow-they're leading right now. They're influencing culture, driving social movements, and embracing technology faster than most of us can keep up. They may not have a seat in the boardroom, but their influence is already being felt in every corner of society-including your bottom line. As a mother of three and a leader at UNICEF USA, I've seen firsthand how this generation is stepping up."
"Engaging youth is a strategic advantage Young people aged 15-24 make up 16% of the global population and are among the most values-driven, digitally fluent, and socially engaged generations we've ever seen. They're setting expectations for what brands stand for, how leaders show up, and what the future of work should look like. Engaging them responsibly offers a real competitive edge-but just as meaningfully, it creates space for them to help shape a future they'll actually want to inherit."
Young people aged 15-24 comprise 16% of the global population and are highly values-driven, digitally fluent, and socially engaged. They influence culture, social movements, technology adoption, brand expectations, leadership norms, and the future of work. Engaging youth responsibly offers competitive advantages and creates space for them to help shape future systems, products, and workplaces. UNICEF USA's National Youth Council and Youth Representatives (ages 14-24) lead campaigns, influence policy, and activate peers. Youth partners work with local governments through the Child Friendly Cities Initiative to advocate policies that improve communities now. Business leaders increasingly seek to involve young people in strategic decision-making.
Read at Fast Company
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