"When the pandemic hit Oregon, Every Child Oregon launched My NeighbOR, a program for community members to meet needs directly expressed by foster parents, from baby equipment and clothing to groceries and furniture. Oregonians were eager to help. "We got so much response, so many volunteers and donations and people interested in becoming foster parents during that time," says Luke Goble, The Contingent's vice president of research and insight. "It just skyrocketed.""
"Through a connection with a friend, Sand was introduced to Microsoft, which helped Every Child develop a solution that combined data, analytics and targeted digital marketing to identify and recruit potential foster parents and volunteers. Using Power BI, Every Child Oregon brings together data on children in care - including geographic location, sibling groups and specific behavioral or medical needs - and compares it with the available foster homes by county and zip code."
Every Child Oregon launched My NeighbOR to connect community donations and volunteers with foster parents' immediate needs, prompting a surge in volunteers, donations and fostering inquiries. By 2019 the nonprofit received roughly half of statewide fostering and adoption inquiries and the state formalized a partnership transferring outreach and mobilization tasks. Leadership pursued a data-driven recruitment strategy inspired by political campaign infrastructure, partnering with Microsoft to combine data, analytics and targeted digital marketing. Using Power BI, the organization links child-level needs and locations with available foster homes by county and zip code to identify gaps and focus recruitment where needs are greatest.
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