Christian Kroll founded Ecosia in 2009 as the first non-profit search engine with a mission to plant trees. Since its inception, it has grown significantly, planting 160 million trees by 2022 with the help of over 20 million users. Ecosia operates on a unique steward-owned model, ensuring profits are reinvested into environmental efforts rather than distributed as profit. Kroll's commitment to sustainability drives the company, focusing on ecological impact rather than maximizing financial gains, positioning Ecosia as an environmentally-friendly alternative to standard search engines like Google.
Kroll emphasizes that Ecosia's core mission is to maximize the number of trees planted rather than focusing on profit maximization, stating, "We're not interested in maximizing profits, we're interested in maximizing the amount of trees we plant."
Ecosia's innovative business model relies on revenues generated from ads displayed as search results, allowing the non-profit to fund tree-planting initiatives globally.
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