CBC will no longer carry Kars4Kids advertisements. The broadcaster made the decision after a California court ruling characterized the campaign as a strategy of deception. A judge ordered the ads to be banned in California unless they include an express, audible disclosure of the charity’s affiliation and where proceeds go. The ruling followed a lawsuit by a donor who believed the charity supported underprivileged children across the United States. The donor later learned Kars4Kids primarily funds Oorah, a New Jersey organization. The judge noted the ads’ name, child actors, and repetitive jingle reinforce the belief that donations are used exclusively for children, while Oorah’s programs include matchmaking and gap year trips to Israel for 17- and 18-year-olds.
"CBC has decided to pull their ads. In light of the developments regarding this charity, CBC has decided to pull their ads, Chuck Thompson, a spokesperson for the Crown corporation, told CBC News in an email."
"Judge Gassia Apkarian of the Superior Court of California ruled the Kars4Kids ads featuring children playing instruments and lip-syncing the earworm jingle would be banned from being broadcast in the state until they contain "an express, audible disclosure" of the charity's affiliation, and where proceeds go."
"Court documents say Puterbaugh was under the impression the charity helped "underprivileged kids from all over the U.S." It wasn't until later that he learned the main purpose of Kars4Kids is actually to fund a Jewish organization called Oorah, based in New Jersey."
"In her decision, Judge Apkarian noted Oorah's programs include "matchmaking for young adults and gap year trips to Israel for 17 and 18-year-olds." "The name Kars4Kids,' the 8-10-year-old actors in the advertisement, and the repetitive jingle all serve to reinforce the belief that donations are used exclusively for the benefit of children," Apkarian wrote."
Read at www.cbc.ca
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