J.C. Escarra, a once-unknown catcher, transitioned from independent baseball to making headlines as part of the Yankees' roster this season. His remarkable performance in the Grapefruit League secured him the backup catcher position, and he recently made his major league debut, achieving his first hit. Escarra's story has resonated widely, earning him appearances on popular platforms like the Today Show and opportunities for corporate sponsorships with Uber and Raising Canes. Meanwhile, Aaron Judge has reintroduced series victory reels, showcasing the Yankees' triumphant start to the season with recent successes against the Brewers and Pirates.
"This past winter, the Yankees added J.C. Escarra, a journeyman catcher who had never been in the majors, to their 40-man roster...he seized the backup catcher job out of spring training."
"Escarra has been a local celebrity, appearing on the Today Show to share his journey, revealing how close he was to hanging up his catcher's gear."
"In addition to Uber, Raising Canes brought Escarra and his mom in to do a promotional video, illustrating the player's rise to fame from independent leagues."
"Aaron Judge brought back the series victory reels, starting with the Opening weekend sweep of the Brewers, reflecting the team's energetic start to the season."
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