The remarkable partnership between the New York Mets and McDonald's has led to the lively presence of Grimace in the city’s subway, injecting playful brand engagement into the typical commuting experience for baseball fans. This innovative collaboration not only brightens the ride but also solidifies Grimace's unexpected role as a mascot for the Mets, transforming the subway into a whimsical journey for fans heading to the game.
As Amanda Mulligan from McDonald's states, the idea emerged from 'social conversation' where fans humorously photoshopped Grimace's face onto the subway train. This blue-sky thinking evolved into a tangible connection, reflecting the spontaneous and joyful nature of sports fandom and the unexpected intersections of fast food and major league baseball, creating a memorable experience for fans.
[
Collection
]
[
|
...
]