"With every win from the team, we started to see more and more people connecting the [hot streak] to Grimace," Trisha Donlin, one of the masterminds behind the team's brand marketing, told The Post Friday. "This is who we are. We are fun. We are fan-driven."
"From a brand standpoint, when you see people having conversations around your brand and taking the time to make their own videos and make their own content, that's when you know that there's something there," Donlin said.
"The so-called Grimace Effect started on June 12 when the mascot threw out a first pitch to celebrate his 53rd birthday as part of a marketing campaign with Mickey D's, the Mets' long-time sponsor."
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