Artist John Margaritis of New York Sunshine has completed a bold redesign of Eric Emanuel's flagship store in SoHo, marking their fourth collaboration. The new design integrates basketball culture with modern retail aesthetics, featuring a striking basketball sculpture as the centerpiece of the window display. This installation reinforces the brand's connection to basketball while creating an enticing atmosphere that draws passersby in. Margaritis emphasizes the significance of the store's heritage and expresses his excitement about contributing to such an iconic space.
This store has so much heritage in the city, and being able to work in a space like this is a real childhood dream.
The energy of basketball locker rooms and courts is evoked through the redesign, combining refined materials and finishes with raw urban aesthetics.
Collection
[
|
...
]