The New York Knicks' playoff run has drawn numerous celebrities to Madison Square Garden, creating buzz among fans. From Larry David's frustration over plays to Timothée Chalamet's excitement alongside Ben Stiller, celebrities appear just like any fan amidst the playoff fervor. However, the seating arrangement for these A-listers is meticulously planned by MSG and owner James Dolan, often beginning weeks prior to game night. Insiders highlight the strategy behind overbooking and managing potentially awkward moments, ensuring the best view and dynamics for the high-profile guests in attendance.
"You would do those asks more last minute to fill in those holes," says the former celebrity concierge, highlighting the behind-the-scenes hustle to ensure a star-studded front row.
Insiders reveal that planning for who sits in Celebrity Row starts weeks in advance, showing the intricate balance of celebrity management and fan engagement.
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