The New York Knicks attempted to land LeBron James in 2010 with a star-studded 10-minute video pitch that included celebrities like Tony Soprano, Donald Trump, and Rudy Giuliani. However, the attempt failed, and LeBron eventually chose to take his talents to South Beach.
The pitch video, featuring celebrities like James Gandolfini, Edie Falco, Robert De Niro, Alec Baldwin, and more, was revealed by former ESPN investigative journalist Pablo Torre on his show. The Knicks' strategy of using a lengthy video to convince LeBron to sign with them was criticized for its audacity and lack of effectiveness.
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