"Every year, the Times Square Alliance turns Duffy Square into Cupid's command center. Couples can apply now for three distinct kinds of love stories: surprise proposals on one of the district's iconic billboards, weddings in the heart of Times Square and the crowd-favorite vow renewal ceremony on the Red Steps. Each comes with a healthy dose of spectacle-and yes, a lot of people watching."
"The most jaw-dropping option is the billboard proposal. Selected applicants will see their love story literally light up Times Square as a custom message blazes across a giant LED screen before the big question gets popped below. (Don't get too far ahead of yourself, though-submitting an application does not mean you've secured a billboard proposal, the Alliance warns.)"
"If you're ready to make it official, weddings in Duffy Square offer an unforgettable ceremony surrounded by Broadway marquees and a spontaneous audience of tourists. And if you're already married, the Vow Renewal Ceremony on the Red Steps starts at 6 pm sharp and wraps by 6:30 pm, leaving plenty of time for dinner or a show afterward. The event welcomes couples of all ages and backgrounds and is completely free to join."
Love in Times Square will return on Valentine's Day 2026, offering opportunities for surprise billboard proposals, weddings in Duffy Square, and a Red Steps vow renewal ceremony. The Times Square Alliance and Times Square Arts run the event, and applications for 2026 are open on the Alliance's website. Selected applicants may see custom messages displayed on giant LED billboards prior to proposals, though application does not guarantee a billboard spot. Duffy Square weddings take place amid Broadway marquees with a spontaneous tourist audience. The Red Steps vow renewal begins at 6 pm and ends by 6:30 pm; the ceremony is free and open to couples of all ages and backgrounds.
Read at Time Out New York
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