
"Vince McMahon leased the space in November 1999. The merchandise store opened on the first floor and the club and restaurant opened below it. The venue was Hard Rock-esque, with WWF memorabilia displayed with entrance music of various stars playing throughout the space."
"When the WWF was renamed to WWE in May 2002, WWF New York was simply renamed to "The World." It still sold WWE merchandise at the store and hosted special WWE events and appearances. In February 2003, Linda McMahon made the decision to close the restaurant and club, and the store closed two months later. The building would become a Hard Rock Cafe in 2005."
"Though the venue was open only a little over three years, WWE fans still have fond (and not so nice) memories of it, particularly the restaurant. A reddit user posted WWF New York's menu on the site to inspire nostalgia in r/WWE and asked what fans would be ordering. Some WWE fans in the thread commented on the prices ("Entrees [less than] $10 in Times Square. What a time to be alive") and others remarked on the unique choices the restaurant offered,"
WWF New York occupied the Paramount Theatre building in Times Square after Vince McMahon leased the space in November 1999. The venue combined a first-floor merchandise store with a club and restaurant below, decorated with WWF memorabilia and entrance music. The site screened pay-per-views and weekly programs, hosted concerts and television appearances, and held special events. The location was renamed The World when the company became WWE in May 2002 and continued to sell merchandise until the restaurant and club closed in February 2003 and the store closed two months later. The building became a Hard Rock Cafe in 2005, and fans later shared menus and memories online.
Read at Wrestling Inc.
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