"Launched by the lifestyle brand Kith - known for its streetwear - the club is set to open its doors later this year in Manhattan's West Village neighborhood. Billing itself as a "wellness and padel club," it plans to offer a shop with a Kith Ivy product line, as well as members-only merch, rooftop padel courts - think of it as the new pickleball - a gym, and a spa designed by Georgio Armani."
"Many details about membership, including price, haven't been released to the public, but a spokesperson for Kith Ivy told Business Insider that those interested in applying can get more information by reaching out to the membership team. There is an "extremely limited" number of memberships available, per the press release, and an online application asks for a potential member's photo, job title, and social media handles."
Erewhon is expanding to New York by opening an outpost inside Kith Ivy, a new members-only club in Manhattan's West Village. Kith Ivy blends wellness, sport, and retail with a shop carrying a Kith Ivy product line, members-only merchandise, rooftop padel courts, a gym, and a spa designed by Georgio Armani. The club will host an Erewhon juice bar and an offshoot of Mediterranean restaurant Cafe Mogador. Membership availability is extremely limited and details, including price, have not been disclosed. An online application requests a photo, job title, and social media handles, emphasizing exclusivity and community.
Read at Business Insider
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